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Dana Stanley
Greenbook’s Chief Revenue Officer
IIEX Events
Insights Innovation Exchange 2024
See the Future First!
Ten years ago, Greenbook embarked on a simple idea:
Could we create opportunities for MRX leaders to share ideas and collaborate to define the future of insights?
And the Insight Innovation Exchange conference series was set in motion.
Well, the future is now, and we have some pretty remarkable evidence that our simple idea was a game-changer.
If there was something new that didn’t exist 10 years ago that is now a “best practice”, you probably saw it first at IIEX
Insight Innovation Matters
The emergence and adoption of mobile research.
Video-based ethnography, online focus groups, and virtual qual.
Sentiment analysis in action.
Sophisticated improvements to sample and respondent acquisition.
The application of AI and machine learning to all manner of research and analytics
DIY so client-side realize economies of scale, reduce costs and get simple things done more efficiently.
AR/VR and even experiments in the metaverse.
Knowledge management systems providing platforms in which the value of every research project conducted doesn’t get lost after the debrief
Practical applications of behavioral science as the foundation of understanding how consumers make choices
Join us to define the next 10 years in MRX!
IIEX is more than a conference series. It’s a mindset. These are the forums in which the most important insights innovations will be revealed, demonstrated, debated, and championed. What starts here will change our world.
Become a part of IIEX
We help you and your company get more leads, make big brand impressions, and become thought leaders in our industry.
