BOOK YOUR TICKET NOW!
1700 N Lincoln St
Denver, CO 80203
*subject to change*
8:30 – 9:30am
Breakfast and Registration
9:30 – 9:45am
Welcome and Intro
9:45 – 10:15am
Rainbows and Unicorns: Building Personas that Drive Revenue
In this interactive, hands-on presentation, attendees will learn how to develop content that not only delivers results, but helps them stand out in a noisy content-driven market. Learn how to build detailed buyer personas that actually drive revenue and create an inbound strategy that is targeted and effective – one that reaches the people who matter most. Attendees will leave the workshop with a deeper understanding of the interconnectedness between content marketing and competitive edge.
Little Bird Marketing
10:20 – 10:50am
No matter what your role, if you are to deliver marketing that is effective you need to be on top of your graphic design game. Increasingly people within insights understand that visual professionalism in marketing materials AND deliverables means clarity, stand out and client trust. Design secrets will give you a framework of seven fundamental design principles that will allow you to assess and refine your own and others’ designs, helping you deliver professional marketing materials and deliverables with impact.
Keen as Mustard Marketing
10:55 – 11:25am
How Social Selling is Transforming Sales and Marketing
The internet has empowered buyers in a way which has radically disrupted the sales process. Where once upon a time the seller held all the cards now the buyer does. This change is acknowledged by almost everyone, but it has changed the behavior of only a few. When your buyer goes online to research you and your brand what conclusions do they jump to? Do you look like the “obvious choice?” What could you do better to help them believe that YOU are the right decision? Tim explains what you must do in order to steer them to where you want and what other benefits this might bring you as an individual… and the business as a whole.
Digital Leadership Associates
11:30 – 12:00am
Content, Rankings, and Lead Generation: A Breakdown of the 1% Content Strategy
12:05 – 1:35pm
1:35 – 2:05pm
6 Steps to Launch Your Podcast and Scale Your Reach
According to research by Nielsen, Edison Research and Statista, 51% of people in the US have listened to a podcast, 22% listen weekly, and podcast consumption is the fastest-growing medium for content consumption. In this talk, Jamin will highlight how corporate and agency researchers can leverage podcasts to grow relationships, brand, research impact, and ROI.
2:10 – 2:40pm
Speaker Office Hours and Coffee Break
2:45 – 3:15pm
Focus on Connections Not Counts: How to Lead with Experience Strategy
In the beyond advertising era, creating authentic emotional connections sits at the core of best-in-class business strategies. By applying the 8 Principles of Experience Design, organizations can create people-forward (but tech-enabled) solutions that shift the burden and protect their relationship with the audiences they are trying to attract and retain. This interactive session will teach you how to improve your business relationships by incorporating experience design into your marketing mix.
3:20 – 3:50pm
The 5 Step Business Cleanse: How to Get the Shit Out of Your Business and Get Things Moving Again
Is your business or brand growth flat or not growing at the pace you’d like? Or worse, in decline? In this session, serial entrepreneur and growth strategist Kristin Luck will walk you through five easy steps to ensure your business (or brand!) is built to scale and positioned for success.