DENVER

10 OCTOBER 2019

8 expert speakers with 30 minute
POWER PRESENTATIONS

BOOK YOUR TICKET NOW!

SPONSORS

Premier Sponsor

Media Partner

LOCATION

Wells Fargo
1700 Club
1700 N Lincoln St
Denver, CO 80203
United States

IMD

AGENDA

*subject to change*

 

8:30 – 9:30am

Breakfast and Registration

9:30 – 9:45am

Welcome and Intro

9:45 – 10:15am

Rainbows and Unicorns: Building Personas that Drive Revenue

In this interactive, hands-on presentation, attendees will learn how to develop content that not only delivers results, but helps them stand out in a noisy content-driven market. Learn how to build detailed buyer personas that actually drive revenue and create an inbound strategy that is targeted and effective – one that reaches the people who matter most. Attendees will leave the workshop with a deeper understanding of the interconnectedness between content marketing and competitive edge.

Priscilla McKinney

Little Bird Marketing

10:20 – 10:50am

Design Secrets

No matter what your role, if you are to deliver marketing that is effective you need to be on top of your graphic design game. Increasingly people within insights understand that visual professionalism in marketing materials AND deliverables means clarity, stand out and client trust. Design secrets will give you a framework of seven fundamental design principles that will allow you to assess and refine your own and others’ designs, helping you deliver professional marketing materials and deliverables with impact.

Simon Dunn

Keen as Mustard Marketing

10:55 – 11:25am

How Social Selling is Transforming Sales and Marketing

The internet has empowered buyers in a way which has radically disrupted the sales process. Where once upon a time the seller held all the cards now the buyer does. This change is acknowledged by almost everyone, but it has changed the behavior of only a few. When your buyer goes online to research you and your brand what conclusions do they jump to? Do you look like the “obvious choice?” What could you do better to help them believe that YOU are the right decision? Tim explains what you must do in order to steer them to where you want and what other benefits this might bring you as an individual… and the business as a whole. 

Tim Hughes

Digital Leadership Associates

11:30 – 12:00am

Content, Rankings, and Lead Generation: A Breakdown of the 1% Content Strategy

How can you use data to find and update content for higher rankings and more traffic? Andy will take us through a four-point presentation that pulls together the most effective tactics around content into a single high-powered content strategy with even better results.

Andy Crestodina

Orbit Media

12:05 – 1:35pm

Lunch

Matt Gershner

GreenBook

1:35 – 2:05pm

6 Steps to Launch Your Podcast and Scale Your Reach

According to research by Nielsen, Edison Research and Statista, 51% of people in the US have listened to a podcast, 22% listen weekly, and podcast consumption is the fastest-growing medium for content consumption. In this talk, Jamin will highlight how corporate and agency researchers can leverage podcasts to grow relationships, brand, research impact, and ROI. 

Jamin Brazil

HappyMR 

2:10 – 2:40pm

Speaker Office Hours and Coffee Break

2:45 – 3:15pm

Focus on Connections Not Counts: How to Lead with Experience Strategy

In the beyond advertising era, creating authentic emotional connections sits at the core of best-in-class business strategies. By applying the 8 Principles of Experience Design, organizations can create people-forward (but tech-enabled) solutions that shift the burden and protect their relationship with the audiences they are trying to attract and retain. This interactive session will teach you how to improve your ​business relationships by incorporating experience design into your marketing mix.

Patricia Houston

MMR Live

3:20 – 3:50pm

The 5 Step Business Cleanse: How to Get the Shit Out of Your Business and Get Things Moving Again 

Is your business or brand growth flat or not growing at the pace you’d like? Or worse, in decline? In this session, serial entrepreneur and growth strategist Kristin Luck will walk you through five easy steps to ensure your business (or brand!) is built to scale and positioned for success.

Kristin Luck

ScaleHouse

3:55 – 4:10pm

Closing Remarks

4:10 – 5:30pm

Cocktails and Speaker’s Reception

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