LONDON

Premier Sponsor

Council Chamber
Congress Centre
28 Great Russell Street
London
WC1B 3LS

8:30 – 9:30am

Registration

9:30 – 9:45am

Welcome

9:45 – 10:15am

Stop Shouting Into The Wind
(And Start Conversations)

“Ever feel that you’re not being heard? Feel like you’re getting lost in the crowd?

It could be that your content ideas need greater relevance for different audiences.

In this interactive workshop, communications expert Lucy Davison will help you create messaging by building a messaging framework from your individual company values and behaviors.

Come join us and learn to stand out from the crowd.”

10:15 – 10:45am

Rainbows and Unicorns:
Building Personas that Drive Revenue

In this interactive, hands-on presentation, attendees will learn how to develop content that not only delivers results, but helps them stand out in a noisy content-driven market. Learn how to build detailed buyer personas that actually drive revenue and create an inbound strategy that is targeted and effective – one that reaches the people who matter most. Attendees will leave the workshop with a deeper understanding of the interconnectedness between content marketing and competitive edge.

10:45 – 11:15am

BREAK

11:15 – 11:45am

BURN YOUR BUSINESS BOOKS – How to find ideas your audience hasn’t seen yet

So you’ve got your audience personas sorted… but have you got anything to say? There’s good news and bad news. The bad news? Nobody is as interested in your offer as you, so you need to stop talking about yourself. The good news? There’s a world of ideas and knowledge out there just waiting for you to access it. This presentation will help you take the first steps

11:45 – 12:15pm

TBC

12:15 – 12:45pm

TBC

12:45 – 1:50pm

LUNCH

1:50 – 2:00pm

GREENBOOK

2:00 – 2:45pm

Client Panel

How to talk to me – What clients really think of your marketing

2:45 – 3:15pm

Design Secrets

No matter what your role, if you are to deliver marketing that is effective you need to be on top of your graphic design game. Increasingly people within insights understand that visual professionalism in marketing materials AND deliverables means clarity, stand out and client trust. Design secrets will give you a framework of seven fundamental design principles that will allow you to assess and refine your own and others’ designs, helping you deliver professional marketing materials and deliverables with impact.

3:15 – 3:45pm

BREAK

3:45 – 4:15pm

TBC

4:15 – 4:45pm

Choosing your words wisely: How to work with journalists

Have you ever flicked through a copy of a trade magazine and thought ‘I could talk about that!’? Ever wondered how an industry publication is produced, how content is chosen to be featured or how you could contribute? There isn’t really a dark art to insights journalism – in fact, it’s quite simple – but there are a few things you need to get right to capture an editor’s attention. This presentation will outline a few tips for working with journalists to contribute to industry debate, get your work seen and your opinions heard.

4:45 – 5pm

CLOSING REMARKS