LONDON

Council Chamber
Congress Centre
28 Great Russell Street
London
WC1B 3LS

8:30 – 9:30am

Registration, with coffee and light breakfast

9:30 – 9:45am

Welcome

9:45 – 10:15am

Stop shouting into the wind (and start conversations)

Ever feel that you’re not being heard? Feel like you’re getting lost in the crowd? It could be that your content ideas need greater relevance for different audiences. In this interactive workshop, communications expert Lucy Davison will help you create messaging by building a messaging framework from your individual company values and behaviors. Come join us and learn to stand out from the crowd.

10:15 – 10:45am

Rainbows and Unicorns:
Building Personas that Drive Revenue

In this interactive, hands-on presentation, attendees will learn how to develop content that not only delivers results, but helps them stand out in a noisy content-driven market. Learn how to build detailed buyer personas that actually drive revenue and create an inbound strategy that is targeted and effective – one that reaches the people who matter most. Attendees will leave the workshop with a deeper understanding of the interconnectedness between content marketing and competitive edge.

10:45 – 11:15am

Networking break, with refreshments

11:15 – 11:45am

BURN YOUR BUSINESS BOOKS – How to find ideas your audience hasn’t seen yet

So you’ve got your audience personas sorted… but have you got anything to say? There’s good news and bad news. The bad news? Nobody is as interested in your offer as you, so you need to stop talking about yourself. The good news? There’s a world of ideas and knowledge out there just waiting for you to access it. This presentation will help you take the first steps

11:45 – 12:15pm

Choosing your words wisely: How to work with journalists

Have you ever flicked through a copy of a trade magazine and thought ‘I could talk about that!’? Ever wondered how an industry publication is produced, how content is chosen to be featured or how you could contribute? There isn’t really a dark art to insights journalism – in fact, it’s quite simple – but there are a few things you need to get right to capture an editor’s attention. This presentation will outline a few tips for working with journalists to contribute to industry debate, get your work seen and your opinions heard.

12:15 – 12:45pm

Tips from TED: Making your pitches and debriefs unforgettable

No matter if you have unique experience or a hot new methodology: if your pitches sound the same as everyone else’s, or the details of your approach are obscured in science, you won’t win the project. One solution: learn from the wildly successful TED Talks format. You can communicate your idea or proposal compellingly in a short time using humour, inspiration and proven story structures – and have the client holding their breath to hear the end of your pitch.

In this session learn how to apply TED’s powerful storytelling techniques and structures, the core essentials that every pitch needs to have – ensuring you create a compelling narrative throughout your pitch that your audience can easily follow and engage with. TEDx techniques can transform not just pitches and creds presentations, but also debriefs – tying together insights, data and personal stories to create unforgettable impact.

12:45 – 1:50pm

Networking lunch

Choose from a selection of sandwiches, arancini, savoury and sweet pastries, juices and soft drinks.

1:50 – 2:00pm

Boost Your Marketing with GreenBook

2:00 – 2:45pm

How to talk to me – What clients really think of your marketing

Your chance to ask clients what they’re looking for in an agency and how they find out about companies and methodologies.
Chaired by Lucy Davison

2:45 – 3:15pm

Marketing automation – what can it do for you?

We’ve all heard of Hubspot, but how does it really benefit your marketing? Marketing automation sounds complicated, but used correctly the tools have the ability to make repetitive marketing tasks simpler and scalable, saving precious time and resources. In this practical presentation, Shane will provide an introduction to marketing automation, covering the benefits, the options from basic to advanced, and 5 top tips for those looking to buy and use marketing automation tools.

3:15 – 3:45pm

Networking break, with refreshments

3:45 – 4:15pm

Design Secrets

No matter what your role, if you are to deliver marketing that is effective you need to be on top of your graphic design game. Increasingly people within insights understand that visual professionalism in marketing materials AND deliverables means clarity, stand out and client trust. Design secrets will give you a framework of seven fundamental design principles that will allow you to assess and refine your own and others’ designs, helping you deliver professional marketing materials and deliverables with impact.

4:15 – 4:45pm

BuzzBack: a rebrand and refresh based on customer insight

BuzzBack was founded 20 years ago with a vision of developing interactive techniques via the internet for consumer research – especially with a focus on consumer engagement and making the experience ‘fun’. However, throughout the past 20 years, BuzzBack has had to adapt, refresh and rebrand its identity to continue to stay relevant to clients. In his presentation, Martin will talk though some of the challenges BuzzBack faced with their latest refresh, explain how they overcame these challenges to share their company story with the world, and provide practical guidance for other companies looking to do the same.

4:45 – 5pm

Closing remarks