LONDON

30 JANUARY 2020

Expert advice from leading marketers
and clients to transform your marketing strategy.

BOOK YOUR TICKET NOW!

SPONSORS

Premier Sponsor

Media Partner

LOCATION

Council Chamber
Congress Centre

28 Great Russell Street
London
WC1B 3LS

IMD

AGENDA

*subject to change*

 

8:30 – 9:30am

Registration

9:30 – 9:45am

Welcome

Adam Warner

Keen as Mustard Marketing

9:45 – 10:15am

Stop Shouting Into The Wind
(And Start Conversations)

“Ever feel that you’re not being heard? Feel like you’re getting lost in the crowd?

It could be that your content ideas need greater relevance for different audiences.

In this interactive workshop, communications expert Lucy Davison will help you create messaging by building a messaging framework from your individual company values and behaviors.

Come join us and learn to stand out from the crowd.”

Lucy Davison

Keen as Mustard Marketing

10:15 – 10:45am

Rainbows and Unicorns:
Building Personas that Drive Revenue

In this interactive, hands-on presentation, attendees will learn how to develop content that not only delivers results, but helps them stand out in a noisy content-driven market. Learn how to build detailed buyer personas that actually drive revenue and create an inbound strategy that is targeted and effective – one that reaches the people who matter most. Attendees will leave the workshop with a deeper understanding of the interconnectedness between content marketing and competitive edge.

Priscilla Mckinney

Little Bird Marketing

10:45 – 11:15am

BREAK

11:15 – 11:45am

BURN YOUR BUSINESS BOOKS – How to find ideas your audience hasn’t seen yet

So you’ve got your audience personas sorted… but have you got anything to say? There’s good news and bad news. The bad news? Nobody is as interested in your offer as you, so you need to stop talking about yourself. The good news? There’s a world of ideas and knowledge out there just waiting for you to access it. This presentation will help you take the first steps

Tom Ewing

Wordbeast

11:45 – 12:15pm

TBC

TBC

12:15 – 12:45pm

Design Secrets

No matter what your role, if you are to deliver marketing that is effective you need to be on top of your graphic design game. Increasingly people within insights understand that visual professionalism in marketing materials AND deliverables means clarity, stand out and client trust. Design secrets will give you a framework of seven fundamental design principles that will allow you to assess and refine your own and others’ designs, helping you deliver professional marketing materials and deliverables with impact.

Simon Dunn

Keen as Mustard Marketing

12:45 – 2:00pm

LUNCH

2:00 – 2:45pm

Client Panel

How to talk to me – What clients really think of your marketing

Laurence Miklichansky-Maddocks

Brown Forman

Rumi Natcheva

Philips

BV Pradeep

Unilever

2:45 – 3:15pm

TBC

3:15 – 3:45pm

BREAK

3:45 – 4:15pm

Standing out from the exhibition crowd: How to maximise your impact at events and exhibitions

Every year, market researchers’ calendars are full of events and exhibitions that provide numerous opportunities for companies to present their offering to delegates. But with so many exhibitors competing for attention in the same space, companies need to optimise their approach to attract conversations and bring home those all-important leads. In this presentation Stewart will run through 6 easy steps for making the most out of your event investment. Stewart will explain the important dos and don’ts of exhibiting at events and reveal his top tips to give you the best chance of success.

Stewart Tippler

AST Media

4:15 – 4:45pm

TBC

Katie McQuater

Research Live

4:45 – 5pm

CLOSING REMARKS

Lucy Davison

Keen as Mustard Marketing

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